Skin cancer is the most common cancer in Brazil, where basking in the sun on the beach is practically a religion. Unfortunately, not enough young people think skin cancer can happen to them and don’t visit the dermatologist. Brazilian youth sunscreen company Sol de Janeiro is taking a stance with its ongoing campaign to train Brazilian tattoo artists to identify signs of skin cancer.

If you think about it, it makes sense. Tattoo artists look at a client’s skin for hours, sometimes days, paying great attention to every detail.

So far, hundreds of tattoo artists have been trained and some have already found early signs of skin cancer.

This is the first program of its kind we’ve seen, but frankly we think it should be everywhere.

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